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Profiting from diversity in the banking sector

Maque, Isabelle; Becuwe, Audrey; Prim-Allaz, Isabelle; … - In: Lessons on profiting from diversity, (pp. 186-209). 2012

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Destinée des produits technologiques remplacés : i'influence de la valeur résiduelle perçue

Kréziak, Dominique; Prim-Allaz, Isabelle; Robinot, … - In: Recherche et applications en marketing : RAM 35 (2020) 2, pp. 25-49

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Augmented customer strategy : CRM in the digital age

N'Goala, Gilles (ed.); Pez-Pérard, Virginie (ed.); … - 2019

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Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design

Ambroise, Laure; Prim-Allaz, Isabelle; Teyssier, Christine - In: Industrial marketing management : the international … 71 (2018), pp. 54-68

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Augmented Customer Strategy : CRM in the Digital Age

N′Goala, Gilles - 2019

Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface: Augmented Customer Strategy -- 1. Customer Strategies in the Face of New Technological, Social and Environmental Challenges -- 1.1. AI, robotization and algorithms: what are the effects on customers? -- 1.2....

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How second-generation consumers choose where to shop : a cross-cultural semiotic analysis

Silhouette-Dercourt, Virginie; Lassus, Christel de; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1059-1067

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I'm worth it or I need it? : self-gift giving and consumers' self-regulatory mindset

Mouakhar-Klouz, Dania; Astous, Alain d'; Darpy, Denis - In: The journal of consumer marketing 33 (2016) 6, pp. 447-457

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What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation

Renard, Damien; Darpy, Denis - In: Journal of advertising research 57 (2017) 2, pp. 173-181

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