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Markenbildung nach innen und Personalauswahl : der Versuch einer strukturationstheoretischen Integration
Vallaster, Christine
- In:
Immaterielle Vermögenswerte : Handbuch der intangible …
,
(pp. 515-527)
.
2005
Persistent link: https://www.econbiz.de/10003210746
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2
Strategic decision making by multicultural groups
Vallaster, Christine
-
2005
Persistent link: https://www.econbiz.de/10002581601
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3
Action research for studying internal branding
Vallaster, Christine
- In:
Applying qualitative methods to marketing management …
,
(pp. 194-205)
.
2004
Persistent link: https://www.econbiz.de/10001923181
Saved in:
4
Managing a company crisis through strategic corporate social responsibility : a practice-based analysis
Vallaster, Christine
- In:
Corporate social responsibility and environmental management
24
(
2017
)
6
,
pp. 509-523
Persistent link: https://www.econbiz.de/10011890678
Saved in:
5
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
6
Creating emotions via B2C websites
Jones, Marilyn Y.
;
Spence, Mark T.
;
Vallaster, Christine
- In:
Business horizons
51
(
2008
)
5
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003766725
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7
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
58
(
2010
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
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8
Markenbildung nach innen : der Beitrag von Mitarbeiterauswahlprozessen beim Aufbau einer Unternehmensmarkenidentität ; eine strukturationstheoretische Analyse
Vallaster, Christine
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 261-273
Persistent link: https://www.econbiz.de/10003585083
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9
Critical multicultural team situations: the role of "Anger"
Reisigl, Gerd
;
Vallaster, Christine
- In:
Diversity-Management als Leitbild von Personalpolitik
,
(pp. 249-271)
.
2007
Persistent link: https://www.econbiz.de/10003511344
Saved in:
10
Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine
;
Kraus, Sascha
- In:
International journal of entrepreneurship and small business
14
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009375723
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