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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny; Choi, Yung Kyun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
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The role of communication within customer relationship marketing in the hotel business : how communication inflluences the booking behavior of hotel customers
Toedt, Michael - In: Contemporary approaches of international business …, (pp. 133-142). 2014
Persistent link: https://www.econbiz.de/10010494062
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The differential motivation and context effects of cause-related marketing in the hotel industry : the moderating role of consumption value
Seo, HaeJin; Song, Tae Ho - In: International journal of hospitality management 95 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012547937
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When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas; Nobre, Helena; Barbosa, Belem - 2021
Persistent link: https://www.econbiz.de/10013283738
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
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Społeczna odpowiedzialność przedsiȩbiorstwa (CSR) - perspektywa marketingu
Drzazga, Marek (ed.) - 2019
Persistent link: https://www.econbiz.de/10012008466
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817