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An empirical study on the decision-making styles of the Chinese peasant consumers
Baoku, Li
;
Cuixia, Zhai
;
Bao, Weimin
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 629-637
Persistent link: https://www.econbiz.de/10008772807
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2
Grain trade in the Song Dynasty
Bao, Weimin
- In:
Social sciences in China : a quarterly journal
13
(
1992
)
3
,
pp. 26-38
Persistent link: https://www.econbiz.de/10001132275
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3
Online marketing in Second Life virtual world
Sharma, Gajendra
;
Baoku, Li
;
Wang, Lijuan
- In:
Asian journal of marketing : the official journal of …
6
(
2012
)
1
,
pp. 10-15
Persistent link: https://www.econbiz.de/10009731633
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4
Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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5
How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?
Baoku, Li
;
Yao, Ruoxi
;
Nan, Yafeng
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10014440187
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6
Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
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7
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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