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ECONIS (ZBW)
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Other ZBW resources
269
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BASE
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36
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1
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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2
Motive der Markenwahl bei Lebensmitteln : Kunden zwischen Loyalität und Abwechslungsstreben
Schulz, Wiebke
-
2006
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003355405
Saved in:
3
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
4
How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions
Kim, Hyeong Min
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 416-426
Persistent link: https://www.econbiz.de/10009755679
Saved in:
5
Determinants of experienced utility : laws and implications
Baucells, Manel
;
Sarin, Rakesh
- In:
Decision analysis : a journal of the Institute for …
10
(
2013
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10009761139
Saved in:
6
Group decisions, preference elicitation, experienced utility, survival probabilities, and portfolio value of information
Sarin, Rakesh
;
Keller, L. R.
- In:
Decision analysis : a journal of the Institute for …
10
(
2013
)
2
,
pp. 99-102
Persistent link: https://www.econbiz.de/10009761149
Saved in:
7
How do online bidders differ from non-bidders?
Hou, Jianwei
;
Elliott, Kevin M.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10010233550
Saved in:
8
Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.
;
Atkin, Tom
;
Thach, Liz
;
Cuellar, Steve S.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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9
Fickle men, faithful women : effects of mating cues on men's and women's variety-seeking behavior in consumption
Chen, Rui
;
Zheng, Yuhuang
;
Zhang, Yan
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 275-282
Persistent link: https://www.econbiz.de/10011479209
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10
Bundling effects on variety seeking for digital information goods
Adomavicius, Gediminas
;
Bockstedt, Jesse
;
Curley, Shawn P.
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 182-212
Persistent link: https://www.econbiz.de/10011385725
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