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trust of consumers in the food labelling system by increasing the frequency of reading. We underline that information of … consumers can't be successfully achieved if they don't read or trust the information found on the labels. …
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Purpose The authors aimed to identify the opinions of young adult consumers regarding food processing companies' (FPCs) credibility in terms of food safety (FS). Design/methodology/approach The authors surveyed Generation Z (GenZ) consumers. The authors assessed the reliability of the research...
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