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Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69

The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of...

Persistent link: https://www.econbiz.de/10009244299

Stuck Online : When Online Engagement Gets in the Way of Offline Sales

Bar-Gill, Sagit; Reichman, Shachar - 2021

In recent years, billions of dollars are spent, by both online and offline retailers, on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting whereby a leading premium...

Persistent link: https://www.econbiz.de/10013244663

Firm market valuation and intellectual property assets

Dosso, Mafini; Vezzani, Antonio - 2017

This paper investigates the relationship between the innovative activity of the top corporate R&D investors worldwide and their valuation on the financial markets. The empirical analysis is based on a sample of more than 1,500 top publicly listed Multinational Corporations (MNCs) performing a...

Persistent link: https://www.econbiz.de/10011989295

New product introduction and market evolution

Hartwick, John M. - 2011

We solve for an S-shaped schedule for market size for a new product that undergoes gradual widespread adoption. We hypothesize that the speed of market expansion is positively related to the current profit per unit being produced. In a mature market the unit profit is relatively low.

Persistent link: https://www.econbiz.de/10009382078

Competence Resource Specialization, Causal Ambiguity, and the Creation and Decay of Competitiveness : The Role of Marketing Strategy in New Product Performance and Shareholder Valu...

Hansen, Jared M.; McDonald, Bob; Mitchell, Ronald K. - 2012

Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...

Persistent link: https://www.econbiz.de/10014039997

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Al-Jundi, Salem A.; Shuhaiber, Ahmed; Augustine, Reshmi - In: Cogent business & management 6 (2019), pp. 1-21

Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different...

Persistent link: https://www.econbiz.de/10012622477

Crowdsourcing New Product Ideas Under Consumer Learning

Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - 2014

We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...

Persistent link: https://www.econbiz.de/10014174825

Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039

elements that is currently drawing new directions, often being associated with the innovation process and the gain of … innovation, significantly increase its success rate. Design thinking focuses on obtaining solutions and is action … particular interest, and design thinking, together with innovation, can successfully support its specific actions, bringing with …

Persistent link: https://www.econbiz.de/10014474896

Young generation and environmental friendly awareness : does it the impact of green advertising?

Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 159-166

The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation....

Persistent link: https://www.econbiz.de/10012604165

Inhibitors of e-Government adoption : determinants of habit and adoption intentions

Rey-Moreno, Manuel; Medina-Molina, Cayetano - In: Journal of innovation & knowledge : JIK 2 (2017) 3, pp. 155-171

Explanatory models of e-Government adoption are based on the premise that user behavior results from users’ intentions, which derive from users’ beliefs and attitudes. According to such models, citizens’ high intentions to use e-Government tools should have led to the widespread adoption...

Persistent link: https://www.econbiz.de/10011847137

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