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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
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Strategic business planning in Romania : the use of analytical portfolio tools and techniques
Ionescu, Florin Tudor
;
Olteanu, Valerică
;
Barbu, …
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 151-171)
.
2009
Persistent link: https://www.econbiz.de/10009499907
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Strategic guide marks of marketing communication within the companies from emerging markets : case study on Romania
Popescu, Ioana Cecilia
;
Rosca, Mihai Ioan
;
Ionescu, …
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 287-297)
.
2008
Persistent link: https://www.econbiz.de/10003800076
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