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Consumer behaviour
15
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9
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Hamburg-Amerika Linie
8
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4
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Vanhuele, Marc
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7
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7
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4
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3
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2
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4
MSI reports : working paper series
2
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International journal of advertising : the quarterly review of marketing communications
1
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1
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1
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1
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1
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ECONIS (ZBW)
RePEc
15,853
USB Cologne (EcoSocSci)
9
OLC EcoSci
7
BASE
1
Other ZBW resources
1
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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier
;
Bernard, Françoise
;
Joule, Robert-Vincent
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
Saved in:
2
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
3
Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
Saved in:
4
Psychophysiological measures and marketing research : the potential of electrodermal response
Vanhuele, Marc
-
1989
Persistent link: https://www.econbiz.de/10000760475
Saved in:
5
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
6
Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire
Vanhuele, Marc
;
Damay, Caralie
-
2006
Persistent link: https://www.econbiz.de/10003300156
Saved in:
7
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
8
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
9
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
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10
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
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