This study show an exhaustive and current analysis about all the relevant literature on strategic groups published to date. Thus, the target is double. First, we analyse and classify the main papers in the field in order to clarify all de advantages and limitations got in the selected topic....

In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...

In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...