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Markenimage - Konzeptualisieru...
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Markenimage
11,033
Brand image
10,906
Markenführung
7,165
Brand management
7,164
Consumer behaviour
6,708
Konsumentenverhalten
6,707
Brand
3,365
Markenartikel
3,336
Beziehungsmarketing
1,907
Relationship marketing
1,907
Social Web
1,012
Social web
1,012
Advertising effects
998
Werbewirkung
998
Online-Marketing
924
Internet marketing
916
Designation of origin
895
Herkunftsbezeichnung
895
Tourism marketing
764
Tourismusmarketing
764
Customer satisfaction
677
Kundenzufriedenheit
677
Destination management
621
Destinationsmanagement
621
Marketingmanagement
620
Marketing management
618
Corporate reputation
517
Firmenimage
517
Brand loyalty
504
Holiday behaviour
477
Urlaubsverhalten
477
Deutschland
476
Germany
467
Advertising
451
Werbung
449
Markentreue
435
Viral marketing
435
Virales Marketing
435
Persönlichkeitspsychologie
431
Personality psychology
430
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4,968
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1,679
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Article
9,077
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1,966
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3
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Article in journal
8,184
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8,184
Aufsatz im Buch
826
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826
Hochschulschrift
340
Graue Literatur
295
Non-commercial literature
295
Thesis
240
Arbeitspapier
224
Working Paper
224
Case study
107
Fallstudie
107
Conference paper
75
Konferenzbeitrag
75
Collection of articles of several authors
73
Sammelwerk
73
Reprint
54
Aufsatzsammlung
45
Bibliografie enthalten
16
Bibliography included
16
Konferenzschrift
15
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14
Sammlung
14
Lehrbuch
13
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8
Handbuch
8
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8
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6
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6
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6
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5
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5
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5
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4
Mikroform
4
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3
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English
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935
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Burmann, Christoph
82
Esch, Franz-Rudolf
33
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
30
Diamantopoulos, Adamantios
28
Huber, Frank
28
Bang, Nguyen
25
Sattler, Henrik
24
Gierl, Heribert
23
Han, Heesup
23
Romaniuk, Jenni
23
Bauer, Hans H.
22
De Chernatony, Leslie
22
Guzman, Francisco
22
Usman, Osly
21
Baumgarth, Carsten
20
Foroudi, Pantea
20
Schade, Michael
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
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Springer Fachmedien Wiesbaden
34
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutsches Hygiene-Museum
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Goethe-Universität Frankfurt am Main
1
Hubert Burda Media Holding Kommanditgesellschaft
1
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Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
305
Journal of retailing and consumer services
252
Psychology & marketing
137
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
102
Journal of travel and tourism marketing
100
Journal of marketing communications
94
Marketing intelligence & planning
88
International journal of hospitality management
82
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
European journal of marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
104
RePEc
90
USB Cologne (business full texts)
18
EconStor
17
BASE
4
ArchiDok
3
Other ZBW resources
3
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1
Max Weber's theory of concept formation : history, laws, and ideal types
Burger, Thomas
-
1976
Persistent link: https://www.econbiz.de/10000115462
Saved in:
2
Die Logik der soziologischen
Begriffsbildung
: mit besonderer Berücksichtigung von Max Weber
Oppenheimer, Hans
-
1925
Persistent link: https://www.econbiz.de/10000053766
Saved in:
3
Pour une histoire du développement : etats, sociétés, développement
Coquery-Vidrovitch, Catherine
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003578434
Saved in:
4
Ambivalenzen der Zivilgesellschaft : Gegenbegriffe, Gewalt und Macht
Gosewinkel, Dieter
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10009768257
Saved in:
5
Feedback zu Concept Maps im betriebswirtschaftlichen Planspielunterricht : eine empirische Untersuchung
Ryssel, Jeannine
-
2019
Persistent link: https://www.econbiz.de/10012146098
Saved in:
6
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
Saved in:
7
Prinzipien wirtschaftlichen Handelns und ihre Anwendung : [Umriß einer Wirtschaftsphilosophie]
Müller, Wolfgang Hermann
-
1996
Persistent link: https://www.econbiz.de/10013368125
Saved in:
8
Begriffsbildung
und Interessenjurisprudenz
Heck, Philipp
-
1932
Persistent link: https://www.econbiz.de/10000408285
Saved in:
9
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
Saved in:
10
Finnish student teachers' critical conceptions of entrepreneurship education
Römkkö, Marja-Leena
;
Lepistö, Jaana
- In:
Journal of enterprising communities : people and places …
9
(
2015
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011392963
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