//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand Communities in the Axis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
40
Markenführung
40
Consumer behaviour
38
Konsumentenverhalten
38
Social Web
38
Social web
38
Beziehungsmarketing
27
Relationship marketing
27
Brand communities
25
Brand image
18
Markenimage
18
brand communities
17
Brand
15
Markenartikel
15
Internet marketing
13
Online-Marketing
13
Customer integration
12
Kundenintegration
12
Social media
8
Viral marketing
7
Virales Marketing
7
Customer satisfaction
4
Facebook
4
Kundenzufriedenheit
4
Betriebliche Wertschöpfung
3
Brand co-creation
3
Brand loyalty
3
Community
3
Gemeinschaft
3
Markentreue
3
Value creation
3
social media
3
Brand community commitment
2
Brand community participation
2
Brand engagement
2
Brand love
2
Cultural identity
2
Customer loyalty
2
Customer retention
2
Customer value
2
more ...
less ...
Online availability
All
Undetermined
34
Free
2
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
2
Book section
2
Language
All
English
42
German
1
Author
All
Veloutsou, Cleopatra
5
Kaufmann, Hans Rüdiger
2
Manarioti, Agapi
2
Morgan-Thomas, Anna
2
Popp, Bastian
2
Woratschek, Herbert
2
Abdullah
1
Anderson, Ronald
1
Andreini, Daniela
1
Astafyeva, Alexandra
1
Barajas-Portas, Karla
1
Bauer, Robert
1
Baumgarth, Carsten
1
Benmiled-Cherif, Héla
1
Black, Iain
1
Calder, Bobby J.
1
Castro, Deborah
1
Ciappei, Cristiano
1
Colicev, Anatoli
1
Collins, Nathalie
1
Cova, Bernard
1
Danbury, Annie
1
Dass, Sumanjit
1
Dessart, Laurence
1
France, Cassandra
1
Friese, Susanne
1
Fritze, Martin Paul
1
Gegenhuber, Thomas
1
Grimm, Pamela E.
1
Guzman, Francisco
1
Göttel, Vincent
1
Halliday, Sue Vaux
1
Haverila, Kai
1
Haverila, Matti
1
Hendrikx, Alana
1
Ho, Ching Wei
1
Holmqvist, Jonas
1
Hook, Margurite
1
Hung, Yu-Chen
1
Johnen, Marius
1
more ...
less ...
Published in...
All
The journal of product & brand management
7
Journal of business research : JBR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of brand management : an international journal
2
A Research Agenda for Service Marketing
1
Advances in brand semiotics & discourse analysis
1
Arts marketing : an international journal ; AM
1
Global business & economics review
1
Global business review
1
International journal of business competition and growth : IJBCG
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Organization : the critical journal of organization, theory and society
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
15
RePEc
4
EconStor
1
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
2
Crowdsourcing: global search and the twisted roles of consumers and producers
Bauer, Robert
;
Gegenhuber, Thomas
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 661-681
Persistent link: https://www.econbiz.de/10011488156
Saved in:
3
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
4
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
5
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
6
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
7
Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
Saved in:
8
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
9
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
Saved in:
10
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->