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Strategic branding of destinat...
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Balakrishnan, Melodena Stephens
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East meets West
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International journal of emerging markets
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Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens
- In:
Business strategy series
12
(
2011
)
5
,
pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
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Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
- In:
Management research review
34
(
2011
)
12
,
pp. 1309-1333
Persistent link: https://www.econbiz.de/10009425987
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Methods to increase research output : some tips looking at the MENA region
Balakrishnan, Melodena Stephens
- In:
International journal of emerging markets
8
(
2013
)
3
,
pp. 215-239
Persistent link: https://www.econbiz.de/10010364244
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Etihad Airways : reputation management - an expample of the Eyjafjallajökull Iceland Volcano
Balakrishnan, Melodena Stephens
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2012
Persistent link: https://www.econbiz.de/10011456274
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5
Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
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2012
Persistent link: https://www.econbiz.de/10011456278
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Al Ain Dairy : managing demand and supply
Balakrishnan, Melodena Stephens
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2012
Persistent link: https://www.econbiz.de/10011456282
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7
ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens
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2013
Persistent link: https://www.econbiz.de/10011456302
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8
Lammtara pictures : creativity a cultural entertainment organization - the way forwards
Balakrishnan, Melodena Stephens
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2013
Persistent link: https://www.econbiz.de/10011456388
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9
American Group : KFC in Mecca (or Makkah)
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456395
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10
Managing at the edge of chaos : Middle East North Africa - perspectives for international management
Balakrishnan, Melodena Stephens
- In:
Handbook of contemporary research on emerging markets
,
(pp. 317-354)
.
2016
Persistent link: https://www.econbiz.de/10011459754
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