//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic branding of destinat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategisches Management
35,860
Strategic management
32,910
Markenführung
17,197
Brand management
17,165
Consumer behaviour
9,070
Konsumentenverhalten
9,070
Markenartikel
8,946
Brand
7,992
Markenimage
7,970
Brand image
7,864
Theorie
5,573
Theory
5,563
Deutschland
4,567
Tourismusmarketing
4,530
Tourism marketing
4,514
Germany
4,192
Beziehungsmarketing
3,507
Relationship marketing
3,505
Unternehmenserfolg
3,495
Firm performance
3,393
USA
3,120
United States
3,055
Organisatorischer Wandel
2,839
Organizational change
2,839
Marketingmanagement
2,753
Marketing management
2,716
Multinationales Unternehmen
2,544
Transnational corporation
2,488
Innovationsmanagement
2,435
Tourismus
2,435
Innovation
2,402
Social Web
2,343
Social web
2,343
Tourism
2,312
Innovation management
2,308
KMU
2,244
SME
2,241
Online-Marketing
2,041
Internet marketing
2,002
Management
1,970
more ...
less ...
Online availability
All
Undetermined
17,885
Free
7,874
Type of publication
All
Article
37,544
Book / Working Paper
24,294
Journal
244
Type of publication (narrower categories)
All
Article in journal
27,842
Aufsatz in Zeitschrift
27,842
Aufsatz im Buch
8,756
Book section
8,756
Hochschulschrift
3,922
Graue Literatur
2,904
Non-commercial literature
2,904
Thesis
2,819
Collection of articles of several authors
2,385
Sammelwerk
2,385
Case study
1,873
Fallstudie
1,873
Aufsatzsammlung
1,838
Arbeitspapier
1,794
Working Paper
1,794
Lehrbuch
1,141
Textbook
978
Bibliografie enthalten
659
Bibliography included
659
Ratgeber
543
Guidebook
510
Konferenzschrift
508
Reprint
408
Conference proceedings
298
Conference paper
293
Konferenzbeitrag
293
Handbook
260
Handbuch
260
Fallstudiensammlung
156
Interview
132
Glossar enthalten
127
Glossary included
127
Collection of articles written by one author
121
Sammlung
121
Bibliografie
100
Festschrift
83
Amtsdruckschrift
65
Government document
65
Systematic review
62
Übersichtsarbeit
62
more ...
less ...
Language
All
English
48,015
German
12,731
Undetermined
731
French
272
Polish
125
Italian
121
Russian
119
Spanish
92
Swedish
18
Portuguese
16
Ukrainian
16
Dutch
13
Serbian
12
Slovak
10
Danish
9
Croatian
8
Czech
7
Romanian
5
Finnish
4
Hungarian
4
Slovenian
4
Bulgarian
3
Kazakh
3
Valencian
2
Norwegian
2
Arabic
1
Bosnian
1
Lithuanian
1
Multiple languages
1
Romany
1
more ...
less ...
Author
All
Burmann, Christoph
148
Esch, Franz-Rudolf
131
Baumgarth, Carsten
89
Melewar, T. C.
79
Bruhn, Manfred
77
Meffert, Heribert
76
Hitt, Michael A.
67
Huber, Frank
65
Keller, Kevin Lane
63
Rugman, Alan M.
56
Wiedmann, Klaus-Peter
55
Ahlert, Dieter
54
Verbeke, Alain
54
Müller-Stewens, Günter
52
Tomczak, Torsten
52
Foss, Nicolai J.
51
Sattler, Henrik
50
Vrontis, Demetris
50
De Chernatony, Leslie
49
Teece, David J.
48
Balmer, John M. T.
47
Buckley, Peter J.
47
Henry, Craig
46
Loureiro, Sandra Maria Correia
46
Pechlaner, Harald
46
Phau, Ian
46
Hinterhuber, Hans H.
45
Kraus, Sascha
45
Whittington, Richard
45
Bauer, Hans H.
44
Bang, Nguyen
41
Foroudi, Pantea
40
Fournier, Susan
40
Han, Heesup
40
Keuper, Frank
40
Becker, Wolfgang
39
Aaker, David A.
38
Homburg, Christian
38
Andersen, Torben Juul
37
Horváth, Péter
37
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
353
National Bureau of Economic Research
104
IGI Global
58
Edward Elgar Publishing
57
Verlag Dr. Kovač
57
Haufe-Lexware GmbH & Co. KG
44
Springer-Verlag GmbH
43
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
35
Books on Demand GmbH <Norderstedt>
32
Information Resources Management Association
28
De Gruyter Oldenbourg
27
Harvard Graduate School of Business Administration
27
Campus Verlag
25
Gesellschaft zur Erforschung des Markenwesens
25
Springer International Publishing
25
OECD
21
Verlag Franz Vahlen
21
Erich-Schmidt-Verlag
19
World Tourism Organization
18
Harvard Business Review Press
17
Helmut-Schmidt-Universität
17
NetLibrary, Inc
17
W. Kohlhammer GmbH
17
Wiley-VCH
17
UVK Verlagsgesellschaft mbH
16
Eric Cuvillier <Firma>
14
Nomos Verlagsgesellschaft
14
Springer Gabler <Firma>
14
Walter de Gruyter GmbH & Co. KG
13
Shaker Verlag
12
Uni-Taschenbücher GmbH
12
Markenverband
11
RWTH Aachen
11
World Bank
11
AMACOM
10
Redline Verlag
10
Erasmus Research Institute of Management
9
Horváth & Partners
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
World Bank Group
9
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,116
Journal of business research : JBR
958
The journal of brand management : an international journal
618
The journal of product & brand management
393
Tourism management : research, policies, practice
385
Springer eBook Collection
384
Journal of retailing and consumer services
335
Journal of travel and tourism marketing
324
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
236
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
220
Gabler Edition Wissenschaft
209
Technological forecasting & social change : an international journal
209
Harvard business review : HBR
193
Long range planning : LRP ; international journal of strategic management
185
Tourism management perspectives : TMP
176
Harvard-Business-Manager : das Wissen der Besten
169
International journal of hospitality management
166
European journal of marketing : EJM
161
Springer eBook Collection / Business and Economics
159
Business horizons
158
Journal of strategic marketing
157
Research
155
Journal of business strategy
154
Psychology & marketing
145
Europäische Hochschulschriften / 5
138
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Marketing intelligence & planning
133
Management decision : MD
126
Tourism analysis : an interdisciplinary tourism & hospitality journal
126
Asia Pacific journal of marketing and logistics
124
Journal of strategy and management
121
Strategy & leadership : a publication of Strategic Leadership Forum
119
Journal of marketing communications
115
Journal of marketing management : MM
115
Cogent business & management
114
Journal of vacation marketing : an international journal
114
Journal of marketing research : JMR
113
Journal of marketing
112
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
5,605
Other ZBW resources
1,430
RePEc
962
EconStor
273
USB Cologne (business full texts)
205
BASE
137
OLC EcoSci
75
ArchiDok
11
more ...
less ...
Showing
1
-
10
of
62,082
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
2
Triangulating online
brand
reputation,
brand
image, and
brand
identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
3
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
4
The impact of
brand
experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
5
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
6
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
7
The mediating role of
brand
experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
8
Experiential
brand
deployment : improving tourism
brand
evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Saved in:
9
Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla
;
Xu, Shuangyu
;
Gil-Arroyo, Claudia
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
Saved in:
10
Comparative analysis of tourist
brand
of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan
- In:
Economic analysis : EA
51
(
2018
)
3/4
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->