exert a significant influence in family buying decisions, children’s influence varies across stages of the decision … significant influence in family buying decisions, children’s influence varies across stages of the decision-making process and the …Purpose -This paper aims to examine the perception of parents regarding the role of children as influencers in family …

particular a theoretical framework is proposed for structuring future studies of family decision making that include children … questionnaires for both children and parents. Findings - Family food decision making is often a joint activity, and children's active …Purpose - The purpose of this paper is to contribute to studies of family decision making during food buying. In …

children influence family consumption decision-making in single-mother families and posits a conceptual framework that …Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured … families, scholars have progressed little in relating modern family processes to consumption-related decisions. Based on gaps …

the family decision-making. - Parent's acknowledgement of the fact that children are better informed than them. - Quality … independence in decision-making and influence the family buying behaviour. Today's kids are well informed, better than their … of the studies conducted on brand consciousness among children were done in the U.S. or elsewhere outside India. Few …