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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting

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Customer preferences in German life insurance savings products : a conjoint analysis approach

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Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective

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Customer preferences for staycation package attributes

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Willing to wait? : acceptance of load management at e-vehicle charging stations in Germany

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Kundenpräferenzen für neue Angebotsformen im Einzelhandel : eine Analyse am Beispiel von Factory Outlet Centern

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Product attributes based on customer's perception and their effect on customer satisfaction : the Kano analysis of mobile brands

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On the drivers of customer needs and satisfaction in insurance : a small enterprises based study

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seen as a strategic market segment for 70% of the surveyed Swiss P&C and life insurance companies. Despite this … to purchasing insurance. Our research aims at understanding how selected aspects, namely the size of the company, the … primary insurance contact, the online behaviour as well as the industry sector (in Switzerland defined by the "NOGA" code …

Persistent link: https://www.econbiz.de/10015419471

Modern event history analysis in customer relationship management

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Informationssuche und Konsumentenvertrauen am Beispiel der Versicherungswirtschaft : eine empirische Untersuchung

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