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Luxury goods
26
Luxusgüter
26
Brand management
20
Markenführung
20
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
13
Brand
11
Luxury
6
Markenpolitik
6
Strategic management
4
Strategisches Management
4
Brand image
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Luxusgut
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Nachhaltige Entwicklung
3
Price
3
Produktmanagement
3
Rarity
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
CSR
2
Fashion
2
France
2
Frankreich
2
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2
Luxusware
2
Marke
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Marketing
2
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2
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28
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19
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8
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8
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2
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2
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2
Arbeitspapier
1
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1
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1
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1
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1
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Language
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English
35
French
3
German
2
Author
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Kapferer, Jean-Noël
38
Valette-Florence, Pierre
6
Bastien, Vincent
4
Michaut-Denizeau, Anne
3
Tabatoni, Olivier
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Castelluccio, Stéphane
1
Coquery, Natacha
1
Dejardin, Camille
1
Glorieux, Guillaume
1
Gyomlai, Moumita Das
1
Herda-Mousseaux, Rose-Marie
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Kernstock, Joachim
1
Klippert, Cindy
1
Laurent, Gilles
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Powell, Shaun M.
1
Rominger-Hanauer, Barbara
1
Rouziès, Dominique
1
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Musée Cognacq-Jay
1
Musées <Paris>
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Brand management ; Vol. 2
2
Business horizons
2
The journal of product & brand management
2
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Revue française de gestion : hommes et techniques
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
18
OLC EcoSci
8
RePEc
4
Other ZBW resources
1
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
2
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
4
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
5
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
6
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
7
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
8
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
9
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
10
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
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