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Customer relationship management and the sales force
Leigh, Thomas W. - In: The Oxford handbook of strategic sales and sales management, (pp. 344-373). 2011
Persistent link: https://www.econbiz.de/10008991481
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Customer Relationship Management and the Sales Force
Leigh, Thomas W. - In: The Oxford handbook of strategic sales and sales management. 2011
Persistent link: https://www.econbiz.de/10012885332
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Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383
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It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin; Thompson, Scott A.; Coenen, Christian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
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Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.; Thompson, Scott A.; Lounsbury, John W. - In: Marketing intelligence & planning 33 (2015) 3, pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
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Exploring uncharted waters : use of psychological ownership theory in marketing
Hulland, John; Thompson, Scott A.; Smith, Keith Marion - In: Journal of marketing theory and practice 23 (2015) 2, pp. 140-147
Persistent link: https://www.econbiz.de/10011300918
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Integrating identity and consumption : an identity investment theory
Thompson, Scott A.; Loveland, James M. - In: Journal of marketing theory and practice 23 (2015) 3, pp. 235-253
Persistent link: https://www.econbiz.de/10011312663
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This brand is just not that into you : exploring the role of firm integrity in how consumers react to customer firing
Mende, Martin; Scott, Maura L.; Lemon, Katherine N.; … - In: Strong brands, strong relationships, (pp. 233-249). 2015
Persistent link: https://www.econbiz.de/10011313566
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Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan; Thompson, Scott A. - In: Strong brands, strong relationships, (pp. 185-200). 2015
Persistent link: https://www.econbiz.de/10011313571
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Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias
Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010347803