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The effect of multiple language product descriptions on product evaluations

Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261

Persistent link: https://www.econbiz.de/10003735811

The Effect of Multiple Language Product Descriptions on Product Evaluations

Gopinath, Mahesh - 2008

This study investigates the influence of bilingual product packaging descriptions on product evaluation. In an experimental study, the evaluation of a product with an English-only package is compared to the evaluation of the same product in a bilingual package. The evaluation of the product in...

Persistent link: https://www.econbiz.de/10012726331

Self-regulatory focus : the impact on long-term consumer compliance behavior

Dellande, Stephanie; Nyer, Prashanth - In: Management research review 36 (2013) 7, pp. 664-673

Persistent link: https://www.econbiz.de/10009770388

The case for showrooming

Nistor, Cristina; Nyer, Prashanth - In: Inventi impact: retailing & consumer services (2019) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10012287679

Antecedents and consequences of perceived importance of ethics in marketing situations: a study of Thai businesspeople

Singhapakdi, Anusorn; Gopinath, Mahesh; Marta, Janet K.; … - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 887-904

Persistent link: https://www.econbiz.de/10003757458

The effect of public commitment on resistance to persuasion : the influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consisten...

Gopinath, Mahesh; Nyer, Prashanth U. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 60-68

Persistent link: https://www.econbiz.de/10003822815

The Influence of Public Commitment on the Attitude Change Process : The Effects of Attitude Certainty, PFC and SNI

Gopinath, Mahesh - 2020

This research investigates the effect of public commitment on resistance to persuasion, and examines the influence of attitude certainty, susceptibility to normative influence (SNI) and preference for consistency (PFC) on resistance to attitude change when subjects make a public commitment to...

Persistent link: https://www.econbiz.de/10012705843

A social-cognitive model of consumer well-being : a longitudinal exploration of the role of the service organization

Tang, Chuanyi; Guo, Lin; Gopinath, Mahesh - In: Journal of service research : JSR 19 (2016) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10011665429

Does polarizing personality matter in influencer marketing? : evidence from Instagram

Beheshti, Mohammadali Koorank; Gopinath, Mahesh; … - In: Journal of business research : JBR 160 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014294857

Do firms practice what they preach? : the relationship between mission statements and stakeholder management

Bartkus, Barbara R.; Glassman, Myron - In: Journal of business ethics : JOBE 83 (2008) 2, pp. 207-216

Persistent link: https://www.econbiz.de/10003783279