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Dark marketing: ghost in the m...
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1
Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
Saved in:
2
Dark marketing : ghost in the machine or skeleton in the cupboard?
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
European business review : EBR ; the official journal …
24
(
2012
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10009562473
Saved in:
3
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
4
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw
;
McDonagh, Pierre
;
Prothero, Andrea
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Saved in:
5
Hidden mountain : the social avoidance of waste
Coverly, Edd de
;
McDonagh, Pierre
;
O'Malley, Lisa
; …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10003757942
Saved in:
6
The institutional foundations of materialism in Western societies : a conceptualization and empirical test
Kilbourne, William E.
;
Dorsch, Michael J.
;
McDonagh, Pierre
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003893477
Saved in:
7
Green marketing and green consumers: exploring the myths
Connolly, John
;
McDonagh, Pierre
;
Polonsky, Michael
; …
- In:
The international handbook on environmental technology …
,
(pp. 251-268)
.
2006
Persistent link: https://www.econbiz.de/10003448176
Saved in:
8
Screening not greening : an ecological reading of the greatest business movies
McDonagh, Pierre
;
Brereton, Pat
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10003988176
Saved in:
9
Is green the new black? : reflections on a green commodity discourse
Prothero, Andrea
;
McDonagh, Pierre
;
Dobscha, Susan
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003988177
Saved in:
10
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003611049
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