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Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang
;
Ansons, Tamara L.
;
Chattopadhyay, Amitava
; …
- In:
Organizational behavior and human decision processes : …
120
(
2013
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
Saved in:
2
Airport security measures and their influence on enplanement intentions : responses from leisure travelers attending a Canadian university
Alards-Tomalin, Doug
;
Ansons, Tamara L.
;
Reich, Tara C.
; …
- In:
Journal of air transport management
37
(
2014
),
pp. 60-68
Persistent link: https://www.econbiz.de/10010374533
Saved in:
3
Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
Saved in:
4
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
Saved in:
5
The harm of symbolic actions and green-washing : corporate actions and communications on environmental performance and their financial implications
Walker, Kent
;
Wan, Fang
- In:
Journal of business ethics : JOBE
109
(
2012
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009624965
Saved in:
6
A configurational perspective of branding capabilities development in emerging economies : the case of the Chinese cellular phone industry
Ni, Na
;
Wan, Fang
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 433-451
Persistent link: https://www.econbiz.de/10003745628
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7
Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
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8
Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua
;
Zheng, Yuhuang
;
Wan, Fang
- In:
Asian business & management
19
(
2020
)
5
,
pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
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9
Love or hate, depends on who's saying it : how legitimacy of brand rejection alters brand preferences
Hu, Miao
;
Qiu, Pingping
;
Wan, Fang
;
Stillman, Tyler
- In:
Journal of business research : JBR
90
(
2018
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011882009
Saved in:
10
Transformation and rebirth of Chinese brands : a case from the hotel industry
Tan, Huimin
;
Wan, Fang
;
Qiu, Pingping
- In:
Journal of teaching in international business
28
(
2017
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10011780615
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