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Marketing in der Diaspora
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Steenkamp, Jan-Benedict E. M.
79
Kumar, Nirmalya
27
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19
Deleersnyder, Barbara
9
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6
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ECONIS (ZBW)
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47
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7
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4
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1
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
Saved in:
3
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
4
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
5
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
6
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
9
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
10
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
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