Roese, Malin Olander; Sikström, Sverker - In: The international journal of business science & applied … 9 (2014) 2, pp. 51-64
Strategic change, infused with new data, perspectives and concepts may change the inherent meaning of the central tenets in an existing strategy. It taps into the cognitive aspects of a journey where language, in verbal and written form, aids in the process of communicating, understanding and...