Lückenbach, Florian; Baumgarth, Carsten; Schmidt, Holger J. - In: Cogent business & management 6 (2019), pp. 1-25
performance. Based on a global sample of social entrepreneurs (n = 130), this study assessed the impact of market orientation (MO …), entrepreneurial orientation (EO), and brand orientation (BO) on SEO performance. The findings indicate that MO and EO help SEOs to … foster social and market performance. Using partial least squares (PLS) path modelling, in conjunction with fuzzy set …