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The festivals as a tool on Ohrid tourism destination branding

Strezovski, Zoran; Gramatnikovski, Sasko - In: UTMS journal of economics / University of Tourism and … 4 (2013) 3, pp. 377-382

research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign … and branding Ohrid as a tourism destination. Nowadays, many tourist organization develop strategy for creating or support … festivals on their destination. The festivals have strong influence of the destination attracting many foreign tourist. Some …

Persistent link: https://www.econbiz.de/10010222788

Macedonian tourist product : current status and perspectives

Milenkovska, Violeta; Strezovski, Zoran; Milenkovska, Angela - In: UTMS journal of economics / University of Tourism and … 6 (2015) 2, pp. 331-340

in direction to attract more tourist in destination. They work intensively to rebuild attractive factors, to improve … communications and increase quality accommodation facilities. The quality tourist product has strong influence of the destination … promotion of their tourist destination and what Macedonia has undertaken and should undertake regarding that aspect. …

Persistent link: https://www.econbiz.de/10011457298

The influence of tourist infrastructure on the tourist satisfaction in Ohrid

Blazeska, Daliborka; Strezovski, Zoran; Klimoska, … - In: UTMS journal of economics / University of Tourism and … 9 (2018) 1, pp. 85-93

tourism satisfaction on destination. It is empirical research of influence of tourism infrastructure on destination on tourist … increase their spending. Ohrid city is famous tourist destination in Republic of Macedonia. Despite historical and cultural … should improve permanently tourism infrastructure in destination. This paper presents an action research conducted on a …

Persistent link: https://www.econbiz.de/10011901801

Analysis of foreign tourists' satisfaction with the quality of accommodation offer in the city of Belgrade

Podovac, Milena; Ivanović, Slobodan; Milojica, Vedran - In: UTMS journal of economics / University of Tourism and … 13 (2022) 2, pp. 184-190

offer in the city of Belgrade, which represents the most developed and most visited tourist destination in the Republic of …

Persistent link: https://www.econbiz.de/10013489661

Digital destinations in the tourist sector : a path model for the impact of e-services on tourist expenditures in Amsterdam

Neuts, Bart; Romão, João; Nijkamp, Peter; Leeuwen, … - 2013

Persistent link: https://www.econbiz.de/10010191252

Fiction series as a promotional tool for a tourist destination : the case of Spain

Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15

This article collects and analyzes the results of a research project1 that deals with possible synergies between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and representatives of those sectors were interviewed. The...

Persistent link: https://www.econbiz.de/10011954202

Die Markenstrategie des Deutschen Lotto-Toto-Blocks unter dem Einfluss des Bundesverfassungsgerichts

Albers, Norman (contributor) - 2008

Sport betting is in Germany, like other public lotteries, strictly regulated as a state monopoly. This state monopoly has been declared as an illegitimate fiscal monopoly by the German Supreme Court (Bundesverfassungsgericht) in March 2006. Following this sentence, a state monopoly in future has...

Persistent link: https://www.econbiz.de/10003784013

Brand management throughout professional athletes' careers

Schweizer, Nicolas; Dietl, Helmut - 2015

This paper examines how professional athletes can optimize commercial revenues from endorsement and sponsorship agreements throughout their careers. We use athlete brand management, defined as the balancing of brand building and brand selling activities, to understand the dynamics of commercial...

Persistent link: https://www.econbiz.de/10011416561

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207

Developing Experience-Based Luxury Brand Equity in the Luxury Resorts Hotel Industry

Hung, Jui-Ying - 2013

Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of...

Persistent link: https://www.econbiz.de/10013090212

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