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To help consumers deal with increasing amounts of information, many online marketers offer tools that allow consumers to interactively restructure decision environments, such as the ability to sort on a particular attribute or eliminate particular alternatives. The authors propose that the use...
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As China’s rapid economic growth continues to be a significant dimension of the world economy and international business, more Chinese multinational firms have been emerging with increasing efforts towards internationalization. While manufacturing, labor efficiency and costs have been a source...
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