Showing 1 - 10 of 104,917
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …
Persistent link: https://www.econbiz.de/10011305392
Persistent link: https://www.econbiz.de/10011488653
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …
Persistent link: https://www.econbiz.de/10013017710
examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …
Persistent link: https://www.econbiz.de/10012804859
We investigate the implications of Network Neutrality regulation for Internet fragmentation. We model a two …-sided market, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs) and CPs sell consumers … fragmentation and extract CPs' extra profits. This occurs when repeated impressions of an ad rapidly lose value and consumers care …
Persistent link: https://www.econbiz.de/10010201164
other side, advertising rate are "hidden." Facebook's and Google's revenues are derived from advertising which appear when … digital advertising and one-third of total advertising. Nevertheless, no serious antitrust case or legislation has addressed …
Persistent link: https://www.econbiz.de/10012010582
The internet giants - Facebook, Amazon, Netflix and Google, among others - have transformed society with both positive … internet giants are multisided markets (MSM); their economic rents are "hidden" from the public. On the user-side of the market …, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising …
Persistent link: https://www.econbiz.de/10012151937
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …. We therefore identify an important link between termination fees, the online advertising market and Internet …
Persistent link: https://www.econbiz.de/10014156026
We correct and extend the results of Gans (2015) regarding the effects of net neutrality regulation on equilibrium outcomes in settings where a content provider sells its services to consumers for a fee. We examine both pricing and investment effects. We extend the earlier paper's result that...
Persistent link: https://www.econbiz.de/10011547557