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The rise of digital branding
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1
Twenty-one years of the Journal of
Brand
Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
3
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
4
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
5
Trademarks and
brand
management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
6
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
9
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.
-
2008
Persistent link: https://www.econbiz.de/10003788693
Saved in:
10
Branding and
brand
management : integration and innovation
Mlodzik, Paul
- In:
The IABC handbook of organizational communication : a …
,
(pp. 400-413)
.
2006
Persistent link: https://www.econbiz.de/10003347080
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