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The increasing popularity of open innovation approaches has led to the rise of various open innovation communities on the Internet which might contain several thousand user-generated ideas. However, a company's absorptive capacity is limited regarding such an amount of ideas so that there is a...
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Given the rise of Internet, consumers increasingly engage in co-creating products and services. Whereas most co-creation research deals with various aspects of generating user-generated content, this study addresses designing ratings scales for evaluating such content. In detail, we analyze...
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The increasing popularity of open innovation approaches has lead to the rise of various innovation platforms on the Internet which might contain 10.000s user-generated ideas. However, a company’s absorptive capacity is limited regarding such an amount of ideas so that there is a strong need...
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