Chapter 1. Introduction -- Part 1. About ‘Strategy for Existing Geography and Business’ -- Chapter 2. Business Model -- Chapter 3. Strategy Blueprint -- Chapter 4. Financial Plan -- Part 2. About ‘Strategy for New Geographies and/or Businesses’ and ‘Strategy & Execution’ -- Chapter...

Despite the many advantages that mobile money offers to Small and Medium-sized Enterprises (SMEs) relative to traditional banking services, the majority of stakeholders of this platform have not yet maximised its use owing to several concerns not limited to trust, awareness, and even cost. To...