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Une variable médiatrice du rep...
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How second-generation consumers choose where to shop : a cross-cultural semiotic analysis
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1059-1067
Persistent link: https://www.econbiz.de/10010437655
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I'm worth it or I need it? : self-gift giving and consumers' self-regulatory mindset
Mouakhar-Klouz, Dania
;
Astous, Alain d'
;
Darpy, Denis
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 447-457
Persistent link: https://www.econbiz.de/10011629333
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What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien
;
Darpy, Denis
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
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