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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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2
The strategic use of contextual and competitive interference to influence brand-attribute associations
Saenger, Christina
;
Jewell, Robert D.
;
Grigsby, Jamie L.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011744301
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3
Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D.
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
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4
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
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5
Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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6
Feeling excluded? : join the crowd : how social exclusion affects approach behavior toward consumer-dense retail environments
Thomas, Veronica L.
;
Saenger, Christina
- In:
Journal of business research : JBR
120
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012417160
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7
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
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8
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
9
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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10
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
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