Febrian, Angga - In: Entrepreneurial business and economics review : EBER 11 (2023) 3, pp. 39-56
equity. The moderating role of the customer relationship is also analyzed. The purpose of this research was to find out the … types of content that can increase engagement and customer equity and what is the role of customer relationships in … engagement and equity on social media. Good content must also contain several elements of entertainment that make customers want …