Reference points -- Reference based decisions in finance / Fernando Zapatero -- Professionalism and sophistication effects in finance -- Individuals investment in financial structured products from rational and behavioral choice perspectives / Moran Ofir and Zvi Wiener -- Is investor rationality...

"All essential topics and even more are covered while keeping the size of the book down (competitive textbooks are lengthy at thousand pages, which is overwhelming for beginning students). LP-sensitivity and post-optimality analysis are presented in an easily understandable manner. Much...