De Salvo, Maria; Scarpa, Riccardo; Capitello, Roberta; … - In: Bio-based and applied economics 9 (2020) 3, pp. 241-262
In this study we investigate consumers' preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth...