revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

significantly improve marketing decision-making, and firms’profitability …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important … solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the … SPSS and SAS software. The results show that football marketing has significant and positive effect on economic boom. In …