Kamal, Ahsan; Kashif, Muhammad - In: South Asian journal of marketing 3 (2022) 2, pp. 150-164
Purpose - Over the years, shrines have been ignored as a destination by islamic marketing scholars. However, shrines …' spiritual experiences of visiting shrines as Islamic spiritual destinations. Design/methodology/approach - An interpretive … technique, researchers interviewed 10 informants who regularly visit shrines. The collected data are analyzed based on thematic …