estimate WTP to the channel×genre matrixin order to analyze how viewers evaluate NHK and its programs. To evaluate whether NHK … result in the most efficient strategic allocation of management resources. This paper thus takes NHK (Nippon Hoso Kyokai …), Japan's PSB, as a research target, and analyzes its portfolio management. NHK has introduced the VFM (Value for Money) index …

specific public service motivation (PSM) is shaped. In our paper, we analyze how different degrees of inclusion in the public … sector impact PSM. We also investigate how prospects of employment relations (fixed-term versus permanent contracts …), temporal differences (part-time versus full-time employment), and actual jobs (core versus subsidiary jobs) moderate PSM in …