This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …

importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing …/articles.Conclusion: Branding plays a major role in business marketing, catalyzing the process of building long-term relationships with customers ….Applicative Value: Branding in business marketing has not received much attention in the literature, especially in an emerging market …

commerce on organisational structure, brand architecture, and IT structure. The results of a survey among 49 Chief Marketing … enhance the dependence of the marketing-related IT structure on changes in brand architecture …

attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern … labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of …

Branding theory has been largely developed in the context of consumer products; yet, most economies are characterized … by a preponderance of firms selling business-to-business or industrial products. Understanding how branding works in … industrial branding and offer some guidelines as to success with industrial brands …

marketing and branding purposes. This study will seek to understand how individuals and celebrities can use the Metaverse as a … explore the implications of using Metaverse as a marketing and branding tool, in order to understand the potential benefits …