Background: Companies often measure their customers' recommendation intention using the loyalty index based on the idea … that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The …

corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company …-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the … advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …

brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …

This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups … identification influences loyalty, and that there are also significant differences in the perception between professors and graduates …, being the relationship between identification and loyalty more intense in the former group than the latter. Several …

units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of … highlights the influence of innovative commercial technologies on store image and loyalty of buyers. …

(utilitarian and hedonic experience) on satisfaction and loyalty of two segments of customers: transactional and online …-service quality on satisfaction and loyalty are different for each segment of customers. While utilitarian quality is more relevant …

brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand … love and brand loyalty was studied between brand identification and evangelism. The data was analyzed using Partial Least …

prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching …

choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and …