This research presents a new scale, the health regulatory focus scale, which measures an individual’s tendency to use promotion (approach) or prevention (avoidance) strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two...

A substantial portion of produce harvested around the world is wasted because it does not meet consumers' shape expectations. Only recently has research begun investigating the causes underlying misshapen produce rejection by consumers. Generally, this limited research has concluded that...