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Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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2
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
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3
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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4
Paternity leave : stepchild of family-friendly policies moderating role of traditional masculinity ideology
Maheshwari, Bhawana
;
Pandey, Jatin
;
Billore, Aditya
- In:
Personnel review
51
(
2022
)
7
,
pp. 1772-1787
Persistent link: https://www.econbiz.de/10013350932
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5
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
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6
Linking resource-advantage (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research
Verma, Rajeev
;
Jayasimha, K. R.
- In:
International journal of business competition and …
2
(
2012
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10009664933
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7
Service delivery innovation architecture : an empirical study of antecedents and outcomes
Verma, Rajeev
;
Jayasimha, K. R.
- In:
IIMB management review
26
(
2014
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10010414380
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8
Consumer advocacy : examining the feeling and doing following a failed service encounter
Jayasimha, K. R.
;
Srivastava, Himanshu S.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 201-208
Persistent link: https://www.econbiz.de/10011629055
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9
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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10
Assessment of e-government service quality : an emerging market perspective
Sharma, Rajesh
;
Jayasimha, K. R.
- In:
The marketing review
16
(
2016
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10011597701
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