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Measuring integrated marketing...
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Consumer behaviour
38
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38
Marketing management
33
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Brand management
27
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27
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21
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Firmenimage
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Customer satisfaction
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Kitchen, Philip J.
108
Barrio-García, Salvador del
32
Porcu, Lucia
22
Alcántara-Pilar, Juan Miguel
13
Crespo-Almendros, Esmeralda
12
Eagle, Lynne C.
9
Schultz, Don E.
8
Kitchen, Philip
6
Truong, Yann
6
Foroudi, Pantea
5
Kerr, Gayle
5
McColl, Rod
5
Tourky, Marwa
5
Foroudi, Mohammad Mahdi
4
Kimmel, Allan J.
4
Papasolomou, Ioanna
4
Sharifah Faridah Syed Alwi
4
Ahmad, Syed Zamberi
3
Bulmer, Sandy
3
Gupta, Suraksha
3
Hawkins, Jacinta
3
Melewar, T. C.
3
Muñoz-Leiva, Francisco
3
Norbani Che Ha
3
Rodríguez-Priego, Nuria
3
Rose, Lawrence Craig
3
Tourky, Marwa E.
3
Alcantara-Pilar, Juan Miguel
2
Basir, Mohd Sah
2
Castañeda García, J. Alberto
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Cuomo, Maria Teresa
2
Doña Toledo, Luis
2
Eagle, Lynne
2
Grimes, Anthony
2
Kitchen, Philip James
2
Lings, Ian
2
Liébana-Cabanillas, Francisco
2
Luque Martínez, Teodoro
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McColl, Rod S.
2
Nelson, Richard Alan
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Journal of marketing communications
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13
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7
Working paper / Department of Commerce, College of Business, Massey University
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of strategic marketing
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3
Journal of business strategy
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Qualitative market research : an international journal
3
The future of marketing : critical 21st century perspectives
3
The marketing review
3
A reader in marketing communications
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the cultural diversity of consumers in the global marketplace
2
Corporate reputation review : an international journal
2
Economic research
2
EuroMed journal of business
2
European research on management and business economics
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International journal of hospitality management
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Journal of retailing and consumer services
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Academia : revista Latinoamericana de administración
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Bridging the gap between advertising academia and practice
1
Corporate communications : an international journal
1
Cross cultural management : an international journal
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Developing successful global strategies for marketing luxury brands
1
European Journal of Marketing Ser.
1
European journal of marketing
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Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics
1
International journal of commerce and management
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International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
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International journal of management concepts and philosophy : IJMCP
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International journal of market research : JMRS ; the journal of the Market Research Society
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International review on public and non-profit marketing
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ECONIS (ZBW)
OLC EcoSci
49
USB Cologne (EcoSocSci)
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1
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
2
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
3
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
4
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
5
A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 227-255)
.
2015
Persistent link: https://www.econbiz.de/10011396940
Saved in:
6
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
7
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
8
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
9
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
10
Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
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