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Journal of the Academy of Marketing Science
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Are we there yet? : co-producing success and failure in a "consumer-intensive" service context
Fischer, Eileen
;
Otnes, Cele
;
Winegard, Brynn
;
Li, Eric …
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 101-113)
.
2009
Persistent link: https://www.econbiz.de/10003787516
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2
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
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3
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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4
Objects of desire : the role of product design in revising contested cultural meanings
Wilner, Sarah J. S.
;
Huff, Aimee Dinnin
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 244-271
Persistent link: https://www.econbiz.de/10011707535
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5
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
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