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Marketingtheorie
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Tadajewski, Mark
78
Kumar, V.
54
Sheth, Jagdish N.
52
Hunt, Shelby D.
47
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Lusch, Robert F.
29
Malhotra, Naresh K.
29
Homburg, Christian
28
Kleinaltenkamp, Michael
28
Bruhn, Manfred
26
Grönroos, Christian
24
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Verhoef, Peter C.
22
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21
Saren, Michael
21
Lehmann, Donald R.
19
Skiera, Bernd
18
Bauer, Hans H.
17
Eggert, Andreas
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Keller, Kevin Lane
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Kuß, Alfred
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Madhani, Pankaj M.
16
Freiling, Jörg
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Cova, Bernard
14
Hanssens, Dominique M.
14
Neslin, Scott A.
14
Fader, Peter
13
Frow, Pennie
13
Gupta, Sunil
13
Huber, Frank
13
Ko, Eunju
13
Layton, Roger A.
13
Pepels, Werner
13
Wiesel, Thorsten
13
Brodie, Roderick J.
12
Burmann, Christoph
12
Edvardsson, Bo
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American Marketing Association
38
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Edward Elgar Publishing
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Duncker & Humblot
4
Academy of Marketing
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European Marketing Academy
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European Society for Opinion and Marketing Research
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Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Shaker Verlag
2
Springer-Verlag GmbH
2
Svenska Handelshögskolan <Helsinki>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
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2
Universität St. Gallen / Institut für Versicherungswirtschaft
2
Walter de Gruyter GmbH & Co. KG
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
SpringerLink / Bücher
105
Marketing theory
101
Journal of historical research in marketing
85
Journal of marketing management : MM
79
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Journal of marketing
49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Journal of marketing research : JMR
38
The journal of business & industrial marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of hospitality management
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Gabler Edition Wissenschaft
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Marketing : ZFP ; journal of research and management
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
The journal of services marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Review of marketing research
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Lehrbuch
20
Australasian marketing journal
19
International journal of contemporary hospitality management
19
Journal of service research : JSR
19
Marketing intelligence & planning
19
Major theoretical debates and contemporary issues in marketing theory
18
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ECONIS (ZBW)
Other ZBW resources
337
USB Cologne (EcoSocSci)
148
RePEc
105
BASE
28
EconStor
26
USB Cologne (business full texts)
19
OLC EcoSci
10
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1
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
2
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
3
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
5
Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836352
Saved in:
6
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
7
Integrative Geschäftsbeziehungen : neue Forschungsfragen bei zunehmender Kundenintegration
Fließ, Sabine
;
Scheutzow, Silke
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 221-248)
.
2007
Persistent link: https://www.econbiz.de/10003435677
Saved in:
8
Kundenbewertung im Industriegütermarketing
Helm, Sabrina
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 273-292)
.
2007
Persistent link: https://www.econbiz.de/10003435702
Saved in:
9
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
10
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
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