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The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process

Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 851-863

Persistent link: https://www.econbiz.de/10003807433

The moderating effect of brand commitment on the evaluation of competitive brands

Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 21-35

Persistent link: https://www.econbiz.de/10003863790

The moderating effects of prior trust on consumer responses to firm failures

Raju, Sekar; Rajagopal, Priyali; Murdock, Mitchel R. - In: Journal of business research : JBR 122 (2021), pp. 24-37

Persistent link: https://www.econbiz.de/10012420332

Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions

Raju, Sekar; Rajagopal, Priyali; Gilbride, Timothy J. - In: Journal of marketing 74 (2010) 3, pp. 93-106

Persistent link: https://www.econbiz.de/10008822085

Conceptualizing and measuring resistance to change in brand relationships

Ramaswami, Sridhar N.; Raju, Sekar; Page, Dana C. - In: Journal of Indian business research 8 (2016) 3, pp. 180-204

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Consumer response to brand failures

Raju, Sekar - In: The psychology of consumer and social influence : …, (pp. 65-98). 2016

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When good consumers turn bad : psychological contract breach in committed brand relationships

Montgomery, Nicole Votolato; Raju, Sekar; Desai, … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 437-449

Persistent link: https://www.econbiz.de/10011917271

The effect of social cohesion and social networks on perceptions of food availability among low-income consumers

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Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions

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Innovative technologies for increasing service productivity

Manohar, Sridhar (ed.); Mittal, Amit (ed.); Raju, Sekar (ed.) - 2024

"This book makes a significant and original contribution to the literature by bridging the gap between service productivity and technology. It presents a holistic view of service productivity, taking into account the social, economic, and environmental factors that affect service operations and...

Persistent link: https://www.econbiz.de/10014507619