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Consumer behaviour
172
Konsumentenverhalten
172
Anthropomorphism
98
Concept of man
88
Menschenbild
88
anthropomorphism
64
consumer preference
54
Consumer preference
41
Artificial intelligence
34
Brand image
34
Markenimage
34
Beziehungsmarketing
30
Künstliche Intelligenz
30
Relationship marketing
30
Brand management
28
Markenführung
28
Willingness to pay
26
Zahlungsbereitschaftsanalyse
26
Advertising effects
23
Werbewirkung
23
Robot
21
Roboter
21
Präferenztheorie
20
Theory of preferences
20
Emotion
19
Dienstleistungsqualität
17
Service quality
17
Customer satisfaction
16
Kundenzufriedenheit
16
Brand
14
Conjoint analysis
14
Conjoint-Analyse
14
Customer service
14
Markenartikel
14
Advertising
13
Werbung
13
artificial intelligence
13
Kundenservice
12
Personality psychology
12
Persönlichkeitspsychologie
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11
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287
German
55
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3
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Shin, Jungwoo
6
Kim, Sara
5
Mattila, Anna S.
4
Aggarwal, Pankaj
3
Baek, Tae Hyun
3
Chen, Rocky Peng
3
Conrad, Christian A.
3
Cui, Yuanyuan
3
Gao, Zhifeng
3
Gustavsen, Geir Wæhler
3
McGill, Ann L.
3
Rickertsen, Kyrre
3
Scott, Maura L.
3
Thaichon, Park
3
Van Esch, Patrick
3
Achabou, Mohamed Akli
2
Ahn, Jungyong
2
Alabed, Amani
2
Alavi, Sascha
2
Back, Camila
2
Bajpai, Naval
2
Belk, Russell W.
2
Benlian, Alexander
2
Bezençon, Valéry
2
Breitner, Michael H.
2
Buchenau, Peter
2
Canavari, Maurizio
2
Chan, Kimmy Wa
2
Chaturvedi, Rijul
2
Chen, Xuqi
2
Choi, Sungwoo
2
Dekhili, Sihem
2
Doorn, Jenny van
2
Duhachek, Adam
2
Dwinita Laksmidewi
2
Fan, Alei
2
Gregory-Smith, Diana
2
Guo, Rongxing
2
Hadi, Rhonda
2
Hamdoun, Mohamed
2
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Springer Fachmedien Wiesbaden
4
Campus Verlag
2
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
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1
Carl von Ossietzky Universität Oldenburg
1
Duncker & Humblot
1
Erich-Schmidt-Verlag
1
Heinrich-Böll-Stiftung
1
Humboldt-Universität zu Berlin
1
Info 3 - Verlagsgesellschaft Brüll & Heisterkamp KG
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Juventa Verlag
1
LIT Verlag
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
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1
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1
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Journal of business research : JBR
20
Psychology & marketing
13
Journal of retailing and consumer services
10
Technological forecasting & social change : an international journal
9
International journal of consumer studies
7
International journal of hospitality management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of the Academy of Marketing Science
6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
SpringerLink / Bücher
5
European journal of marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of hospitality marketing & management
4
The journal of services marketing
4
Agricultural and resource economics review : ARER
3
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Journal of agricultural and applied economics : JAEE
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of internet commerce
3
Journal of marketing
3
Journal of service research
3
Marketing letters : a journal of research in marketing
3
Springer eBook Collection
3
The service industries journal
3
Transportation research / E : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
East Asian economic review
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
IWI-Diskussionsbeiträge
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
Journal of Islamic marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of management information systems : JMIS
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
RePEc
33
Other ZBW resources
15
EconStor
11
BASE
2
USB Cologne (EcoSocSci)
1
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1
The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
Saved in:
2
You're so loveble :
anthropomorphism
and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
3
Deconstructing the meerkat : fabular
anthropomorphism
, popular culture, and the market
Miles, Chris
;
Ibrahim, Yasmin
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
Saved in:
4
Anthropomorphism
in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
Persistent link: https://www.econbiz.de/10014307161
Saved in:
5
Examining the effects of vacation ownership product attributes on customer satisfaction : an investigation of product purchase and use
Gregory, Amy M.
;
Parsa, H. G.
;
Nusair, Khaldoon
;
Kwun, …
- In:
International journal of contemporary hospitality management
27
(
2015
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010516530
Saved in:
6
Estimation of consumers' willingness to pay for geographic indications bananas using conjoint analysis
Dhamotharan, P. G.
;
Devadoss, Stephen
;
Selvaraj, K. N.
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011284446
Saved in:
7
Game-theoretical analysis for supply chain with consumer preference to low carbon
Du, Shaofu
;
Zhu, Jiaang
;
Jiao, Huifang
;
Ye, Wuyi
- In:
International journal of production research
53
(
2015
)
12
,
pp. 3753-3768
Persistent link: https://www.econbiz.de/10011342433
Saved in:
8
Seeing the big picture : the effect of height on the level of construal
Aggarwal, Pankaj
;
Zhao, Min
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10010526401
Saved in:
9
Do consumers prefer round prices? : evidence from pay-what-you-want decisions and self-pumped gasoline purchases
Lynn, Michael
;
Flynn, Sean Masaki
;
Helion, Chelsea
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 96-102
Persistent link: https://www.econbiz.de/10009751680
Saved in:
10
Demand for ecolabeled seafood in the Japanese market : a conjoint analysis of the impact of information and interaction with other labels
Uchida, Hirotsugu
;
Onozaka, Yuko
;
Morita, Tamaki
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010356284
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