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Advertising effects
11
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Cheong, Yunjae
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Kim, Hyuksoo
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Ye, Lan
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De Gregorio, Federico
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Ki, Eyun-Jung
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International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
International journal of sports marketing & sponsorship
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Journal of current issues and research in advertising : JCIRA
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China in focus : economic, political and educational issues
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International journal of information systems and change management : IJISCM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
OLC EcoSci
15
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6
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Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market
Ye, Lan
;
Cheong, Yunjae
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 262-281
Persistent link: https://www.econbiz.de/10009756664
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2
Examining the Chinese approach to crisis management : cover-ups, saving face, and taking the "upper level line"
Ye, Lan
;
Pang, Augustine
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 247-278
Persistent link: https://www.econbiz.de/10009404821
Saved in:
3
Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10011599993
Saved in:
4
Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
Saved in:
5
Comprehensive school improvement in the context of social transformation in China : a case of new basic education project
Lan, Ye
- In:
China in focus : economic, political and educational issues
,
(pp. 97-105)
.
2007
Persistent link: https://www.econbiz.de/10003711890
Saved in:
6
Predicting creative performance from general causality orientations
Ye, Lan
;
Zhang, Jian
;
Hocine, Zakaria
- In:
International journal of information systems and change …
7
(
2014
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011346360
Saved in:
7
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
Saved in:
8
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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9
The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan
;
Cheong, Yunjae
;
Zheng, Lu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
Saved in:
10
Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
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