Ng, Kae H.; Wang, Chen; Yap, Jeffrey Boon Hui; Wood, … - In: South African journal of business management 51 (2020) 1, pp. 1-12
Purpose: Problems identified in the motion picture production include quality aspect, industry networking, marketing and promotion, and domestic focus of creative development work. Design/methodology/approach: This article aims to develop a structured project management strategy to improve the...