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Markenführung
17,218
Brand management
17,186
Consumer behaviour
7,481
Konsumentenverhalten
7,480
Markenimage
7,146
Brand image
7,051
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5,294
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5,272
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2,582
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2,580
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1,800
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1,800
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1,615
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1,589
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1,538
Marketingmanagement
1,403
Marketing management
1,391
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1,153
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1,145
Deutschland
1,141
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1,111
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879
Luxusgüter
879
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740
Marketing
727
Advertising
721
Einzelhandel
686
Retail trade
678
Corporate reputation
670
Firmenimage
670
Theorie
665
Theory
665
Brand loyalty
660
Customer satisfaction
640
Kundenzufriedenheit
640
Internationales Marketing
624
International marketing
611
Emotion
601
USA
591
Handelsmarke
586
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Burmann, Christoph
122
Esch, Franz-Rudolf
116
Baumgarth, Carsten
85
Melewar, T. C.
73
Keller, Kevin Lane
56
Huber, Frank
48
Meffert, Heribert
48
Balmer, John M. T.
47
Bruhn, Manfred
43
Ahlert, Dieter
42
De Chernatony, Leslie
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
34
Wiedmann, Klaus-Peter
34
Fournier, Susan
33
Tomczak, Torsten
33
Bauer, Hans H.
32
Schmidt, Holger J.
32
Uggla, Henrik
32
Ind, Nicholas
29
Sattler, Henrik
29
Romaniuk, Jenni
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Kernstock, Joachim
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Schroeder, Jonathan E.
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
23
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Springer-Verlag GmbH
3
Trendbüro <Hamburg>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketing zwischen Theorie und Praxis e.V. / Alumni
2
Marketinginstitut für Textilwirtschaft
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Innovatives Markenmanagement
76
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
661
Other ZBW resources
450
RePEc
96
EconStor
26
BASE
16
ArchiDok
1
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1
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Brexendorf, Tim Oliver
;
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 685-688
Persistent link: https://www.econbiz.de/10010514155
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
5
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
6
Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert
;
Belisle, Jean-Francois
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
Saved in:
7
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
Saved in:
8
Influences of search engine optimization on performance of smes : a qualitative perceptive
Tomasi, Stella
;
Li, Xiaolin
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10011312101
Saved in:
9
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
Saved in:
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